What
is a fair price for your property?
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One
of the first challenges facing the prospective home seller is
the question of how much should I charge? If you have a good grasp
of the strengths and weaknesses of your home and the current prices
in your market, this could be easy, but in some cases this could
be a difficult question indeed.
Here
are a few pointers:
Stick
to the Facts! Compare your home to others on the market using
the factors that are meaningful to buyers: Your home's size, age
and condition, neighborhood and construction. Remember that some
things that may be important to you, such as how much money you
paid when you bought your home or that special rare orchid greenhouse
room you constructed by hand may not mean anything to a prospective
buyer.
What
Are Others Doing? Professional Real Estate agents and property
appraisers rely on what they call comparables, recent sales of
properties similar to yours. Try to make sure that your comparables
are truly comparable, don't forget to add or subtract appropriately
to adjust the relative value of your home. If you have a lovely
swimming pool while the neighbors that sold don't, add appropriately,
but subtract for the professional landscaping and privacy fence
you don't have. Don't forget that a listing does not mean a sale,
just because the Smiths are asking $150,000 for their house doesn't
mean that you should too, the Jones's may have been forced to
settle for much less by the time they finally sold.
What
are your Needs? Remember that time and financing both have
something to do with your pricing decision. If you want to get
top dollar, you may have to wait longer for the right buyer to
come along. If you have a specific need to sell in a hurry, such
as a job transfer or a divorce, plan to set a quick sale price
that could be five to ten percent below a more relaxed seller's
price. If you are fortunate enough to be able to offer easy seller
financing or an attractive assumable mortgage, this can be reflected
in a price slightly higher that what you might be able to charge
otherwise.
Know
Your Market In a sellers market, prices may be rising rapidly.
Some lucky sellers may even get bids of more than their asking
price from eager buyers. In a buyers market, where there is a
large supply of homes for sale and little demand, even a fairly
priced home may languish on the market for a long period. Local
real estate agents should be able to give you an answer for the
average time on the market for homes that they have listed recently.
Much less than 60 days would tend to indicate a seller's market,
while more than 120 days would tend to be a buyer's market.
Do
You Need Professional Help? A professional Real Estate agent
can prepare for you a competitive market analysis, which will
assign a proposed selling price to your home based on their information
and comparables. While this is usually a free service, be aware
that there may be other factors at play. Some agents tend to offer
lower prices, in order to gain more attractively priced listings
that will sell more easily. Others may tend to suggest higher
prices that may encourage the seller to list with them to get
more. Later, the discouraged seller may be forced to lower their
asking price to a more reasonable level. The free analysis is
offered as part of the sales pitch to list your home, and should
not be requested under false pretenses if you have absolutely
no intention of listing, be fair. A more comprehensive pricing
of your home is also offered by professional real estate appraisers
in every community, typically for a fee of $300 - $400. The appraisal
from a certified appraiser may also be useful in pricing negotiations
with a buyer. If you really don't know what to price it at, you
may want to consider professional help.